ACCOUNTS WON OR LOST IN THE LAST 2 YEARS:
Stew Leonard’s Grocery: (#1 grossing supermarket in the US)
Developed name, marketing and design for new Stew Leonard’s all natural chicken product called “Naked Chicken”. Lead to entire line of “Naked” products.
EJ Gallo:
For E&J Gallo winery just completed a branding evaluation and analysis for 6 of their Premium and Ultra Premium brands. It included everything from brand positioning, insight detection and personality development to media strategy, creative development and implementation.
Hilton Head Island
For Hilton Head Island tourism, created a campaign to promote the PGA’s RBC Heritage Classic as well as promote tourism in general to HH Island. The campaign involves broadcast and internet and will run in the US as well as Canada.
Dent Wizard:
Dent Wizard is the paintless dent repair company in the US ($400m/year). The company was launching a new high-end total automotive cosmetic repair business and they needed to brand this service. LMG developed the new brand name “MINT Cosmetic Reconditioning”, the logo for the name and the tag line: “Put the Love Back in Your Ride”. In addition LMG wrote B2B and consumer facing copy for several elements and provided creative direction to their in-house art director. From start to finish the branding exercise took 8 weeks.
Repair Pal.com:
Repair pal.com is a web site that allows consumers to find out what the costs for automobile mechanical and auto-body repairs should cost by make model, year and zip code. They generate revenue from advertising placed on their site by automobile repair shops/companies. LMG developed the first television campaign for the company that was focused on attracting consumers to the site, reinforcing the growth goals of the business to current advertisers and attracting new advertisers.
National Theater for Children:
NTC is a 30 year old company that is retained by corporations, utilities and government entities to deliver a public service message to school children via live in school theater. NTC presents to 7 Million children each year. Their current brand and theme line does not resonate with potential corporate sponsors consequently LMG is undertaking a re-branding effort for NTC. This project was started in mid Sept. and will be completed by the end of Nov.
Storage Post:
Storage Post is a storage company that offers all forms of storage, targeting the middle class. They have facilities in NY, GA and LA. Storage Post had never advertised outside of the yellow pages or the internet and wanted to launch a TV campaign. They were working on a limited budget and need a quick turnaround with creative that set them apart from the competition. LMG in 5 weeks wrote and produced a TV spot for the company as well as trafficking the spots to 20 different cable systems.
ZoozMobile MashupArtist:
ZoozMobile is a technology company whose mission is to bring creative musical expression to everyone through innovative technologies. Provided research, brand development, design and strategic marketing to establish the new MashupArtist product. Efforts resulted in honorable mentions at Midem, the Digital Music Annual Conference in France and at The Google IO Show. New product to be launched early 2012.