LMG has a core team of eleven senior executives that staff the centers of excellence. Following are the bio/outlines of the principals who will be working on the Carter business
Don Dixon: Founding Partner
- 40 Years Experience
- Dancer Fitzgerald & Sample: Account Supervisor
- Anheuser Busch: Director Integrated Marketing & Sports Programming
- Saatchi & Saatchi: Chairman Marketing Services
- Cox Enterprises: President LMG
- AutoTrader.com: Director Integrated Marketing
- Lifestyle Marketing Group: Founder/Owner
- Category Leading Brand/Company Experience: Big G Cereals, Toyota, Maxwell House, M&M Mars, Xerox, IBM, Chase Bank, Anheuser Busch, Jeep, Coke
- Awards: Reggie’s (multiple), AiM Gold, Addy’s (multiple)
Harvey Hoffenberg: Chief Creative Partner
- 40 Years Experience
- Bozell Worldwide: Managing Partner / Chief Creative Officer
- Saatchi & Saatchi Worldwide: Vice Chairman / Chief Creative Officer
- PepsiCo: Strategic / Creative Consultant
- Advertising Hall of Fame for “Pepsi – The Choice of a New Generation”
- Director’s Guild Member
- Category Leading Brand / Company Experience: P&G, J&J, General Mills, Burger King, Pepsi-Cola, Taco Bell, British Airways, Samsung, IHOP, Gallo, Taylor-Made, Kawasaki, Gallo
- Awards: Cannes Grand Prix (Pepsi) , Clios (Multiple) Addy’s (multiple), Gold Lions (multiple)
Tony De Feria: Partner, Ethnic Marketing & Communications
- 25+Years Experience
- Baltimore Sun: Director Design and Graphics
- The Atlanta Journal-Constitution: Director of Consumer Marketing Design & Communications, Creative Director, Brand Manager AJC
- Cox Newspapers: Director and Publisher Hispanic Publications
- Awards: Multiple award winner in design and marketing categories nationally &internationally
- Outside Client Experience: State of Georgia, American Cancer Society, Alliance Theatre, Newsweek, Psychology Today, New York Post, AP, UPI, The Washington Times, AS Media (Madrid), RAMO (Brazil)
Kim McQuilken: Partner, Intellectual Property & Partnership Development:
- Past EVP of Turner Broadcasting owned Cartoon Network. Responsible for 120 person staff and $450M in annual revenue. Developed licensing and partnership relationships with: Disney, Sony, Viacom, Paramount, Transformers, Teenage Mutant Ninja Turtles and Star Wars
- Professional QB for 9 years with USFL and NFL. Cum laude business graduate Lehigh University
Jim Wilson: Director, Research:
- Over 25 years experience in consumer and B2B research
- Director of Research at the Atlanta Journal & Constitution
- Research Director and Reporter at Landmark Communications
- Conducted research in every major consumer and most major B2B advertised categories
- Member of the Scarborough Advisory Board
- Kantar National Media Advisory Board Member
- Two-term member of the Newspaper Association of America National Research Board
- Authored two national studies for the Newspaper Association of America
John Faulkner: Partner, Strategic Event Development and Activation:
- 25 year veteran in the marketing and promotion and event field
- Experience in over 50 different product categories. Events include: Bon Appétit “Taste of Park Avenue” – Wine and Epicurean Dining, Reno Air Races, Buick Regal “Official Vehicle” Sponsorship, the USA Women’s International Basketball Tournament
- Worked for the following brand’s and companies in various sponsorship and event projects: Cadillac, Casio, Chrysler, Coors, Del Taco, Diageo, Dodge, Ford, Frito-Lay, GM, Honda, Jeep, J&J, Lincoln, Mazda, Miller Brewing, Mitsubishi, Pepsi-Cola, MTV, Nestle, P&G, Samsung, Sara Lee, Target, Reebok, Sony, Toyota and Verizon
Michael Ritz: VP, Sponsorship Sales NE:
- VP of Sponsorships Turner Learning
- Executive Publisher of “Coach and Athletic Director” magazine
- Managing Director of CoachPlus Marketing, a sports marketing division of Scholastic
- Created and managed integrated marketing programs with Nike, the NBA, Major League Baseball, US Air Force, etc.
Sarah Galvin: Director, Strategic Alliances NE:
- Over 20 years experience in sponsorships and partnerships
- Director of Harrah’s Entertainment Partnerships
NHL Promotion Director - Producer of the Dram Desk Awards at Lincoln Center
- Exclusive Sales Agent for the Miss America Pageant
- Producer of the Ad Week Special Event of the Year