Team « Lifestyle Marketing Group LLC

Don Dixon: Founding Partner

40 Years Experience
Dancer Fitzgerald & Sample: Account Supervisor
Anheuser Busch: Director Integrated Marketing & Sports Programming
Saatchi & Saatchi: Chairman Marketing Services
Cox Enterprises: President LMG
AutoTrader.com: Director Integrated Marketing
Lifestyle Marketing Group: Founder/Owner
Category Leading Brand/Company Experience: Big G Cereals, Toyota, Maxwell House, M&M Mars, Xerox, IBM, Chase Bank, Anheuser Busch, Jeep, Coke
Awards: Reggie’s (multiple), AiM Gold, Addy’s (multiple)

Harvey Hoffenberg: Chief Creative Partner

40 Years Experience
Bozell Worldwide: Managing Partner / Chief Creative Officer
Saatchi & Saatchi Worldwide: Vice Chairman / Chief Creative Officer
PepsiCo: Strategic / Creative Consultant
Advertising Hall of Fame for “Pepsi – The Choice of a New Generation”
Director’s Guild Member
Category Leading Brand / Company Experience: P&G, J&J, General Mills, Burger King, Pepsi-Cola, Taco Bell, British Airways, Samsung, IHOP, Gallo, Taylor-Made, Kawasaki, Gallo
Awards: Cannes Grand Prix (Pepsi) , Clios (Multiple) Addy’s (multiple), Gold Lions (multiple)

Tony De Feria: Partner, Ethnic Marketing & Communications

25+Years Experience
Baltimore Sun: Director Design and Graphics
The Atlanta Journal-Constitution: Director of Consumer Marketing Design & Communications, Creative Director, Brand Manager AJC
Cox Newspapers: Director and Publisher Hispanic Publications
Awards: Multiple award winner in design and marketing categories nationally &internationally
Outside Client Experience: State of Georgia, American Cancer Society, Alliance Theatre, Newsweek, Psychology Today, New York Post, AP, UPI, The Washington Times, AS Media (Madrid), RAMO (Brazil)

Kim McQuilken: Partner, Intellectual Property & Partnership Development:

Past EVP of Turner Broadcasting owned Cartoon Network. Responsible for 120 person staff and $450M in annual revenue. Developed licensing and partnership relationships with: Disney, Sony, Viacom, Paramount, Transformers, Teenage Mutant Ninja Turtles and Star Wars
Professional QB for 9 years with USFL and NFL. Cum laude business graduate Lehigh University

Jim Wilson: Director, Research:

Over 25 years experience in consumer and B2B research
Director of Research at the Atlanta Journal & Constitution
Research Director and Reporter at Landmark Communications
Conducted research in every major consumer and most major B2B advertised categories
Member of the Scarborough Advisory Board
Kantar National Media Advisory Board Member
Two-term member of the Newspaper Association of America National Research Board
Authored two national studies for the Newspaper Association of America

John Faulkner: Partner, Strategic Event Development and Activation:

25 year veteran in the marketing and promotion and event field
Experience in over 50 different product categories. Events include: Bon Appétit “Taste of Park Avenue” – Wine and Epicurean Dining, Reno Air Races, Buick Regal “Official Vehicle” Sponsorship, the USA Women’s International Basketball Tournament
Worked for the following brand’s and companies in various sponsorship and event projects: Cadillac, Casio, Chrysler, Coors, Del Taco, Diageo, Dodge, Ford, Frito-Lay, GM, Honda, Jeep, J&J, Lincoln, Mazda, Miller Brewing, Mitsubishi, Pepsi-Cola, MTV, Nestle, P&G, Samsung, Sara Lee, Target, Reebok, Sony, Toyota and Verizon

Michael Ritz: VP, Sponsorship Sales NE:

VP of Sponsorships Turner Learning
Executive Publisher of “Coach and Athletic Director” magazine
Managing Director of CoachPlus Marketing, a sports marketing division of Scholastic
Created and managed integrated marketing programs with Nike, the NBA, Major League Baseball, US Air Force, etc.

Sarah Galvin: Director, Strategic Alliances NE: