Noted below are the names of selected LMG clients and a description of some of the assignments by Center of Excellence.
Branding/Advertising/Integrated Marketing
- Dent Wizard:
Dent Wizard is the paintless dent repair company in the US ($400m/year). The company was launching a new high-end total automotive cosmetic repair business and they needed to brand this service. LMG developed the new brand name “MINT Cosmetic Reconditioning”, the logo for the name and the tag line. “Put the Love Back in Your Ride”. In addition LMG wrote B2B and consumer facing copy for several elements and provided creative direction to their in-house art director. From start to finish the branding exercise took 8 weeks.
- Stew Leonard’s Grocery: (Iconic supermarket brand)
Development of marketing elements for all Stew Leonard’s Wines stores. Writing, directing and producing various videos for campaign “If it’s gotta be fresh, it’s gotta be Stew’s.” Created broadcast materials for Stew Leonard’s Milk. Brand development, naming, marketing and design for new Stew Leonard’s all natural chicken product called “Naked Chicken”. Lead to entire line of “Naked” products.
- E & J Gallo:
Strategic analysis, brand evaluation and creative development for various E & J Gallo brands.
- Hilton Head Island Tourism:
Creative development for Hilton Head Island, SC and the PGA Tour’s RBC Heritage Classic.
- National Theater for Children:
NTC is a 30 year old company that is retained by corporations, utilities and government entities to deliver a public service message to school children via live in school theater. NTC presents to 7 Million children each year. Their current brand and theme line does not resonate with potential corporate sponsors; consequently LMG is undertaking a re-branding effort for NTC. This project was started in mid Sept. and will be completed by the end of November.
- AccuAir HVAC:
Marketing plan and brand creation and management. Logo enhancement, web redesign and SEO that is currently showing quadrupling of traffic and YOY sales increase of over 20%.
- Storage Post:
Storage Post is a storage company that offers all forms of storage, targeting the middle class. They have facilities in NY, GA and LA. Storage Post had never advertised outside of the yellow pages or the Internet and wanted to launch a TV campaign. They were working on a limited budget and need a quick turnaround with creative that set them apart from the competition. LMG in 5 weeks wrote and produced a TV spot for the company as well as trafficking the spots to 20 different cable systems.
- ZoozMobile:
A technology company associated with Georgia Tech that developed a new, proprietary artificial intelligence for creating music mashups. Developed the brand style guide, product name, user interface and implemented qualitative research evaluating name, user experience and intent to purchase. Recognized for innovation at the Digital Music Midem Conference in Nice, 2010 and recognized by Google developers as a new product of interest.
- GobaLife:
Wellness brand focused on socializing personal wellness goals to help achieve them in fun and engaging ways. Brand development, graphics guidelines, product development, naming, online user experience, and user interface. Developed as a product extension for LifeWell Health Insurance.
- State of Georgia, Division of Aging Services:
Brand creation and guidelines management to include creation of a yearlong marketing plan, media planning and buying encompassing outdoor, broadcast and print. Creation of collateral materials in English and Spanish using certified translators as per government regulations.
- Reporter Newspapers, LLC:
Workflow analysis and implementation that netted an improvement of 30% in cost savings as well as additional timesavings. As part of the exercise the entire product portfolio was redesigned (four community newspapers) with new body copy, mastheads, signage, website and color and photo quality control.
- Repair Pal.com:
Repair pal.com is a web site that allows consumers to find out what the costs for automobile mechanical and auto-body repairs should be by make model, year and zip code. They generate revenue from advertising placed on their site by automobile repair shops/companies. LMG developed the first television campaign for the company that was focused on attracting consumers to the site, reinforcing the growth goals of the business to current advertisers and attracting new advertisers.
Sponsorship and Intellectual Property
- Tennis Association-Atlanta ATP Tennis Tournament:
LMG has developed a sponsorship and partnership-marketing program for the Atlanta USTA-ATP Tennis Tournament, which is an event in the US Open Series. Planning and sales will include sponsorships and partnerships for the USTA Southern Section as well as the tournament.
- iHigh.com.
LMG was retained by iHigh.com-producers of over 6000 youth focused web sites (High Schools, JUCO’s Youth sports and recreation) to develop a strategic approach to the company’s branding, development of all marketing and sales material, development of a strategic advertising sales plan and in assisting in identifying sources of investment capital as well helping iHigh.com solicit strategic marketing partnerships.
Specialty Audience and Minority Marketing
- State of Georgia, Division of Aging Services:
Brand creation and guidelines management to include creation of a yearlong marketing plan, media planning and buying encompassing outdoor, broadcast and print. Creation of collateral materials in English and Spanish using certified translators as per government regulations.